I've spent a lot of years speaking to audiences, and I've learned that a good story isn't just something that happened to you. It's something your audience can see themselves in.
I've also seen leaders make the same presentation mistake over and over again, usually in the first few minutes.
In this short video, I share a few thoughts on why stories work, how they draw people in, and one opening line I'd suggest you avoid.
▶️ Watch the video below and see if you agree.