The Power of Human Connection

When responding to a customer who knows you well, consider asking about how their family is and then give about 4 or 6 lines in the email to how your family is doing. This humanizes your relationship and invites them to disclose more to you also. You do this not to sell or persuade or to get the deal…you do this out of human connection, real human connection. And sometimes the byproduct is a cooperative secured working relationship.