Have you ever been a KOL of sorts? Maybe at your neighborhood picnic? Are you a favorite aunt or uncle? Or perhaps you are seen by your MSL team as the one who knows! Think back; it’s probably in your life sometime, the KOL in you. Ponder it for a moment: how do you or did you feel about your moments in the KOL spotlight? Who approached you as you wanted to be approached? Who gave you a deserved but not fawning kind of recognition? While we are all different, perhaps notice how your KOL likes to be regarded as special. It might not be your way, but it is their way.