Lee Goldberg the weatherman on ABC news always “dresses up” for his appearances on World News Tonight with David Muir… including his glasses! How many pairs does he have?! Even when he reports the news from outside the studio, he looks great with a touch of “different.” And it’s just enough to register. In fact, I couldn’t remember his name, so I Googled “ABC weatherman, news with David Muir, and well dressed” and he popped up immediately! How about you? Yes, we all dress professionally, but what rings a bell with your style? Remember your KOLs make enough money to know what kind of clothes you are wearing. You don’t need a lot of them but make them distinctive. And frankly, well-made clothes last longer and their style is never lost. One specialist asked me if my suit was a Brunello Cucinelli. I replied, “No just a Zegna!” He raised an eyebrow and we both had a laugh. (I didn’t tell him it was my only one!) You don’t need to buy either of those, but invest in something that catches the eye. You can vary your “single suit” with things as simple as your tie, pocket square, polished shoes (always!), your next pair or two of glasses, or a pin from your university. Madeliene Albright, the Secretary of State in the Clinton Administration, had a collection of unique pins that always accompanied her outfits. She was a pin collector! I met her at a coffee shop in Chicago one day and I approached her and thanked her for her service, and she was very warm and kind, used to the attention. I then asked about the pin she was wearing. Bright eyes and a story followed. It was her thing for sure!