When we bought our first home, we did all the things first time home buyers do: We bought stuff! Lawn mower, rakes, shovels, air conditioner cover for winter (this was a few years ago!), and a new this and a new that. My next-door neighbor who was much older and wiser when he noticed or I told him of my newest purchase always said the same thing: “Is it, was it, necessary?” This became a kind of motto for me in those early years and saved us a bit of cash. Today I still ask that when I’m preparing for a presentation or a facilitation of a pharma team. How is this plan, this PowerPoint slide, this activity…how are they necessary? Our audiences the ones within our teams and companies or our KOLs are much, much more discriminating these days with the value we present. They are, as Nido Qubein, President of High Point University, the value interpreters. When we focus on us alone, we exclude the ones who will know the real value…the audience. Every one of them is asking, silently of course, “Can you help me solve my problem? Can you improve my condition?” Consider next time to strip down that PowerPoint deck and make room for what is necessary and for the audience to tell you what is useful.