Do you move on quickly from a KOL visit? Here is an idea. Go back to the waiting room, tell the receptionist you have some things to do before your next appointment (so it won’t look creepy that you are still there!) And then just for a few minutes pay attention to the patients and their families coming in and sitting among you. Observe, listen, wait a bit more, listen some more…turn up your empathy scale. These are the people you and your KOL were just talking about. What will it be like for them on this visit? What fears will they have? What good news? These are your folks too!