We’ve all heard that storytelling matters in leadership. But here’s what most people get wrong…
They choose stories that are interesting to them, but not to the audience.
I see it all the time. Leaders default to sports analogies because they enjoy them… while half the room is quietly disengaging.
Great storytelling is about being relatable and the most effective stories tend to be the simplest ones about real people.
In this short video, I discuss how you can find the essence of an effective story.