I continue to notice (and be amazed!) at how much ‘personal branding’ comes across as me, me, and ME! It seems to also creep into our conversations as well. Marketing departments seem to know how to promote themselves with just the right mix of ‘me and you’ as with McDonalds, Endeavor Healthcare (an interesting way they managed the name change with this Chicago organization), and even my local Duck Donuts. I do wonder, however, about us. “Me and you” so often can come across as “me, me, ME” with so little notice of “you” and “us” …and this is no easy task. On our next Facebook post, is the invitation to me or to you (even if it is about me!)? Is my next subject line in an email about what you are concerned about or what I think is important? Even this post?! Yikes, no easy task!