When you come across some vital information from your KOL, AdBoards, or Congress meetings it’s natural to feed the information up and across the chain. How about though those side comments your physician or researcher makes almost as throw away thoughts. The ones that often begin with “It would be nice wouldn’t it if we could…” or “I was dreaming of a day when…” or “I had a rep in here the other day who mentioned…” or even “One of my patients had an interesting comment…” These can easily be non-remembered thoughts that never makes it up or across the chain, especially if we are on our own mission to say what we want to say! I’m often reminded of a friend who was highly successful with his mantra, “On the first visit, I know nothing! I let the client tell me. Come to think about it, every visit is a first visit!”