How to Present Like a Pro - Elegant Simplicity

Keep it simple! Even, actually ESPECIALLY, when the material is exceedingly complex. Never ‘dumb things down’ but always go for ‘elegant simplicity.’ The goal here is to get to the heart of the matter and to create a memory of its essential elements. Often using complicated or unreadable spreadsheets and wiz-bang graphics can hide our essential message.

Dale Carnegie advises “Tell them what you are going to tell them, then tell them, then tell them what you told them.” Every speech, update, homily, sermon, even wedding toast or eulogy would do well to use this formula.

Making it look complicated does not make you look smart. Your one and only job is to help the audience leave with the essentials of the topic, not to be impressed by you. Work for clarity. If newspapers are written for the average person, so too can any of our technical or scientific presentations, especially if to a tech audience. Don’t mimic your professors, go beyond them. Think of the famous quotations you are reminded of from Dr. Mardy Grothe or Bartlett’s…they are wisdom packed into few words that the many can understand.

How to Present Like a Pro - The camera, the camera, the camera!

Every time you present or respond (or simply want to look alive!) on Zoom, look at the camera rather than the image of the person, especially if you are using two monitors. This is crucial to connection. Imagine if the news people on television looked away from the camera to give their report! This is a very, very difficult skill but a vital one. We are naturally drawn to images, to people, to the face. On Zoom, unlike in person, we are not speaking to an audience or a group, we are speaking to only one person…the one looking at us. As an audience member respond by doing the same and watch your connection…connect!

How to Present Like a Pro - The ‘Lester Holt technique’

I have to thank Lester Holt from NBC evening news for this one. Lester’s gang uses it regularly and every time, I am reminded how useful it can be for us. Whenever Miguel Almaguer, Hallie Jackson, Andrea Mitchell, Richard Engel (who is usually far, far away!) and all the others finish their report, it always ends with “Lester?” He then has his cue and picks it up from there. You can do this with your Zoom presentations, asking the audience to do the same…simply choose another attendee’s name and add a question mark to keep the discussion rolling.

I watched a video recently of ten or so professionals having a discussion where rather than using hand offs, they used resounding periods. Almost every time someone finished speaking, there was an awkward moment of silence as they wondered who would speak next.

You can use this same tactic when you are presenting with a partner. I work twice yearly with professional speaker Conor Cuneen, IrishmanSpeaks in a back-and-forth format of lecturettes. Conor is known far and wide as a well-rehearsed presenter…except when he works with me! We both like to present ‘in the moment’, especially for this audience, so use the ‘Lester Holt technique’ and hear our dear names called out with a question mark at the end, keeping the flow going. It works every single time even when I have no idea what Conor was going to say…and maybe he didn’t either!

How to Present Like a Pro - 7 things not to say or do

Here are some things that you should never ever (ever!) say or do in your presentation because they will be hated or ignored by most audiences:

1)      “You probably want to know a little about ME!” (No, they don’t.)

2)      “Before I begin you have to understand that…”(Just begin already!)

3)      “How are you all doing?” (Thought to be an involver, often experienced as an embarrassment by both sides.)

4)      “Can you hear me OK?” while tapping the microphone. (Audio checks should happen with the sound professional, not the audience.)

5)      “Today we are going to….” followed by a list of objectives usually on PowerPoint that everyone can read faster than you can speak. (Next time just get right to #1 without identifying it as such and conclude with “We just finished our first objective for the day.”)

6)      “I can’t hear you!” as a way to have the audience repeat the speaker’s key phrase. (Do you want everyone to feel like they are back in second grade!?)

7)      “Shhhhhhhh…” attempting to get control back from an audience group exercise. (Try this next time: “If you can hear me, please raise your hand.” As they do others will notice. This usually only needs to be said twice and then a sincere thank you allows you to continue.)

How to Present Like a Pro - Early and Often

Welcome to a series of tips dedicated to helping you to Present Like A Pro. Although we are told by our psychologist and pastoral friends never to ‘judge’ someone, we can’t help but judge people’s presentation skills. We critique the movies and television shows, why not our colleagues?! I am sharing this series of advice to make you just that little bit better in the eyes and ears of those you seek to influence. Regardless of your rank or expertise you can Present Like A Pro every time.

Engage and involve the audience early and often, especially on Zoom. Conor Cuneen, IrishmanSpeaks also asks the audience a question as attendees are entering the Zoom room, before he has even been introduced. One of his favorite questions to ask: “What was the first live concert you went to and how was it?” Simple enough but wait till you see the energy, excitement and connection that happens as you respond to the audience’s answers with questions such as, “Jack, were there a lot of drugs at that concert?” or “Mary, so your father went with you?” This is a better icebreaker than any staged one.

Next time, vary the question: “What was the first wedding you attended, and what do you remember?” or “What’s your favorite city and which one do you hope to go to some day?” or “Which movie would you gladly watch over and over again and why?”

Just like Conor, jump in and talk to your audience even before you are introduced, and prime them for a good time! Just make very sure you are not focusing on only one of your buddies. Nobody likes to hear ‘in jokes’…it reminds them of high school!