Metaphors and Stories

·        “Think of it as….”

·        “Sort of like…”

·        “It is as if….”

·        “I remember this one time when…”

·        “I once noticed…”

·        “One of my professors remarked that…”

In your meetings and presentation keep using metaphors and stories to keep the audience in alignment with you, to keep them interested, and to turn your expertise into useful information. One of my attorney clients said with some exasperation, “How many ways can I explain the term ‘negligence’?” To all of us non-lawyers it is worth the effort. Your audience will always be polite and nod in agreement but retain nothing! So, check at the end of any technical explanation with the simple and powerful, “I’m trying to get better at this. Please tell me in your own words what you think negligence is.” You will be amazed how clear you were…or maybe you’ll have some clearing up to do!

Using Your Native Language

Teaching at Loyola University of Chicago’s Institute of Pastoral Studies gives me a worldwide view of life with students from Korea, Poland, China, Spain, South America, India, Pakistan, and even from Atlanta, Georgia! As I teach, I’ve learned to use their native language to teach me more about our English vocabulary. I recently asked the students to put the word “hunch” on the board in their native language and then to define it. None defined it as “hunch” instead painting a video for us of that word in action. I asked a student from Thailand to write “empathy” on the board in Thai…it was a very long word! When asked to define it, she thought for a moment and said, “Sitting on my grandmother’s lap after dinner before the fireplace.” Perfect! With your international colleagues or neighbors try using their language early and often to enhance your English understanding. The powerful world of words, images, metaphors, and inclusion awaits.

The Value of the Pause

When the other person invades your amygdala with a word that seems accusatory, negative or combative many of us are more than ready to react. Often, we show it nonverbally and then accept the challenge as we enter the battlefield of verbal combat, competition, and opinion. Like little leaguers putting one hand over the others going up the bat to see who goes first we can easily and understandably (and immediately!) swing into action.

Here is an alternative approach: Pause. Wait. Focus. Then paraphrase. As hard as it might be, respond back to the person in your language with what they said, and make sure there’s no attitude in it. Don’t mirror them exactly, create your own restatement then look for an affirmative head nod, agreeing eyes, or a lessened fury. Sometimes it helps to use one or two of their words interspersed with your understanding as this helps them hear what they said, “Jerk, idiot, etc” It's often clearly painful for them.

The goal is to get the head nod. This is also your secret weapon against yourself. We have a plaque in our kitchen that reads “Lord put your hand on my shoulder and the other one over my mouth!” Pause, paraphrase, and then respond with “I have a slightly different take on that…would you like to hear it?”  Or as Phil Jones suggests in his book, ‘Exactly What To Say’,  “How open minded would you be to hearing my take on it?” Then….PAUSE!

Your Opening Line

I am continually amazed by presentation after presentation where the opening lines are about the presenter and not the audience. Are you guilt of ever starting with any of the following?

·        “You probably want to know a bit about me…”

·        “I am blah blah and I studied at blah blah and blah blah blah…”

·        “Before we get the meat of today I want to thank…”

·        “Before I get to the report you’ve been waiting for, you have to understand…”

·        And of course, the infamous, “How’s everyone doing this morning?” (followed by “I can’t hear you!”)

 While the audience will be patient with you nonverbally (we’ve been taught to sit and listen politely!) they will also mark you as ordinary, expected, and frankly, wasting their time.

Dale Carnegie’s famous admonition, “Tell them what you are going to tell them, then tell them, then tell them what you told them” still works today for the soul reason - it is audience focused. Our nervousness, our ego, our desire to please or our wish to look good unfortunately puts the focus on us instead of those who came to hear us. The hard truth is that the audience don’t really care about you. No matter how important you are, the audience has one pivotal question in their minds “Can you help me solve my problem; can you improve my condition.” Start there and you will see and maybe even hear your audience say, “Whew! Yes!”