Go beyond name and noun. When you introduce a colleague, say the name and the role, of course, but add the personal and that humanizes them. This is Sal — he’s part of our IT department — and what I’ve noticed about him with clients (often me!) is that he goes beyond being an IT pro: he’s an educator. He doesn’t just solve my problem; he helps me understand it. He doesn’t just fix the issue, he fixes me!