With every flight I take, every dentist appointment, every reservation I’ve made at my favorite vegan restaurant, every appointment with my trainer and more, I get an auto-reminder. And I am happy for them. The more personalized, better. My trainer adds that she looks forward to seeing me again or reminds me of something personal we spoke about last time. Would that help with your KOL? Or with their receptionist by name? Just a way to not only remind them of your upcoming visit, but to show that your appointment is more than just a slot on your calendar. Might be good to remind yourself of that too! And remember Carnegie’s ongoing wisdom that there is one word in every language that is sweet to the ear…our name. Note and use names not in an artificial (or overtly salesy) way but in a genuine, “I remember you” way.