In all my presentations, I interview someone “Larry King Style.” which includes questions about their leadership journey from grade school to the present. We do not prepare the interview, I often know nothing about them. The interviews are much better that way, spontaneous, personal, from the heart and the head. Most of my interviewees say “Yes” when asked either in advance or on the spot. It is often the most popular part of the program (in addition to my infinite wisdom of course!).
A recent interview was with a CEO of a major southern hospital. He was terrific, popular, wise, experienced, and a giving person. He did something I’ve never seen before: he prepared! He had a fist full of notes, typed, labeled “the interview”! He didn’t refer to the notes very much, but I knew he was ready for whatever question came from me.
The great part of this particular interview was my questions were just the diving board, he decided how to dive! I’d ask a question, and he gave an answer and then he went on to what he most wanted the physicians in attendance to know, regardless of my question! He seemed to know that this was his moment with these 15 doctors, and he wanted them to know what he wanted them to know.
It was quite different from my other 900+ interviews over the years, and he taught me an important lesson…if you want to make an impact prepare what you want regardless of what happens. Robert Macnamara from the Kennedy and Johnson administrations said words to the effect of the media, “Answer the question you wished they had asked!”
So no matter if it is a ten-minute update or a spontaneous conversation, you always have time to prepare.