If you have a customer of any kind (MSLs have KOLs…Sales Client…etc) Consider writing your holiday thank you note now to send prior to Dec. 12 or after Jan. 11…both avoid a rush. Here is a way to stand out. Write in your own handwriting, the note and the envelope…more likely to be opened and more likely to be kept! Remember in your note something that happened this past year that they would remember you for with them (party, birth, marriage, special lunch, some new partnership, even a funny mistake, etc.) This note should be as unique as the recipient. Avoid generic…that will get pitched. Use your best penmanship! Enclose your card. If you have a picture with them even better. Use these slower professional weeks to really make these communications special. Trust me, even if your competition reads this…you will be the only one who does so!